This year s John Lewis Christmas ad, which cost

Sorry, your browser is unable to play this video. Please install pvr cinemas goregaon Adobe Flash and try again. Alternatively upgrade pvr cinemas goregaon to a modern browser. Link to video: The 2014 John Lewis Christmas ad
This year s John Lewis Christmas ad, which cost £1m to make and will appear in various media as part of a marketing campaign worth £7m, pvr cinemas goregaon features a little boy and his CGI penguin friend Monty.
Channel 4 last won the pitch to break John Lewis s Christmas TV campaign in 2012 featuring a love-struck snowman and Gabrielle Aplin s cover of the Power of Love but lost out last year to ITV s offer of an X Factor slot for its hare and bear advert .
The John Lewis Christmas premiere ad break in Gogglebox this Friday is a fantastic example of how a true partnership can work, said Matt Salmon, head of agency sales and commercial marketing at Channel 4. The best creative work always starts pvr cinemas goregaon with an early conversation which began in early summer.
We hope this uplifting tale of Sam s love for his friend Monty will remind people of the magic of Christmas through a child s eyes and inspire them to think how they can make the festive pvr cinemas goregaon season extra special for their friends and loved ones, said Craig Inglis, marketing director at John Lewis.
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