Personally what I like about this ad and the previous year is the broadening of the idea of Christma

The outlet woodbury ad, from Adam&EveDDB, is directed by Dougal Wilson and stars a little boy and his toy penguin in a story of love at Christmastime: in other words, Calvin and Hobbes infused with the sentiment of Love Actually.
John Lewis's Christmas ad has become a 'thing'. After a series of Xmas advertising hits over the past seven years, expectation hangs on its arrival, and it has led to a general resurgence in quality among UK festive ads, with other brands keen to get a slice of the attention. So how does this year's spot fare?
Well, it's a bit of an amalgamation of the brand's previous ads. The team has played it safe with the music – creating another saccarine cover of a classic song (this time Tom Odell offers up a version of John Lennon's Real Love, but somehow manages to scrub all the poignancy out of the original). And by returning to Wilson to direct, after last year's animated diversion with the bear and the hare, the spot falls into line with the director's previous ads in the series, from 2011 and 2012. The 2011 spot starred a young boy counting down to giving his parents a gift at Christmas, while the 2012 ad featured a snowman on an incongruous journey to the department store to buy his snow girlfriend outlet woodbury some woollen gloves.
If the dominance of the penguin in this year's spot feels a touch strange, there is another story at work here too, which would explain it. Last year, John Lewis sold out of a product line of toys featuring the bear and hare characters from the ad, and it's likely that the penguin from the new ad will be popular with children and parents too. And with a wide range of products available (the largest penguin toy retails at £95), John Lewis has made it very easy for shoppers to be part of its Christmas 'experience'.
my art told me this was a writer's question. i guess it is. and so: the penguin. it's not always 3D, is it? it seems a mix of real with sometimes even a kind of mechanical thingy. i heard there was a making-of outlet woodbury in tow. couldn't find it though. cheers Nelson, Esq. 2014-11-06 15:21:02
Seems like Creative Review are a bit bah humbug about this. To me this spot encapsulates a spirit of Christmas, it has become a tradition for John Lewis and it sells stuffed penguins - making John Lewis a profit. What more do you want? Dan 2014-11-06 17:14:41
It's amazing how John Lewis has dominated the Christmas outlet woodbury adverts. They kick things off, huge expectation on them, and it does work, my social media feeds have gone crazy! Ryan Gittings 2014-11-06 19:06:00
"There outlet woodbury is a nip in the [...] morning air at last, and with the release of the new John Lewis Christmas ad, it feels like the countdown to the festive season is beginning..." There you go CR, fixed the first sentence for you as there is a nip in the air outside the M25 too. and also - @Dan, yep couldn't agree more. It might be playing it safe by following the unofficial John Lewis Christmas ad tradition, but as both you and the original article state, outlet woodbury but it will sell stuff and lots of it. Which is really all a retailer can hope for at Christmas. I liked last year's Bear and the Hare ad ... the first 10/12 times I saw it but after that it really began to properly get my nerves. Same with the kid who was waiting for Christmas so other people could open their gifts. Conversely I could watch the snowman shopping for a hat and scarf till the cows come home. For me the true test of a John Lewis Christmas ad is: will it still make me go "aaaah" and want to buy stuff after a pre-Christmas month of over exposure? Bob (dis)likes cold mornings 2014-11-07 08:28:45
Personally what I like about this ad and the previous year is the broadening of the idea of Christmas. No Santa, no red, no mistletoe, no elves etc. It was nice to go in to John Lewis last Christmas outlet woodbury to find The Bear & The Hare's grotto outlet woodbury instead of some weird old stranger in a suit. I think it's really creative that John Lewis are trying to give us some meaning in Christmas beyond traditions which have become potentially meaningless, it says something beyond initial consumerism, outlet woodbury while it still does the job in selling their brand. Young Niel 2014-11-07 10:02:37
I think it's a gently subversive ad. They're presenting here a young boy whose main concern is that his pet / toy penguin is desperately lonely, and searching for love. So he plays cupid, and presents him with a wife. That's outlet woodbury quite a long way from playing with guns or fire engines. Kinda refreshing. Of course, the other reading is that his mum was just sick of his stinky dirty old toy, and got him a new one to replace it, but he just didn't get it. Which is why his mum gives him that slightly pitying look. She knows there's a big old Christmas meltdown in the offing Alistair Hall 2014-11-07 outlet woodbury 11:04:00
Yes Gareth! It's a complete rip off of Lost & Found. The animated short film of Oliver Jeffers' book is so much better than this overly-sentimental commercial nonsense. B