John Lewis' own 2010 beautiful "Always a Woman" ad, which wasn't a Christmas spot, still remains its

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It's about a little boy who arranges a mail-order love match between two penguins. (And while the ad is PG rated, folks on Twitter have been quick to note that a form of prostitution does in fact exist among penguins .)
Which is some achievement brasilia airport considering the caliber of its previous award-winning festive campaigns, like For Gifts You Can t Wait To Give , The Journey and The Bear and The Hare . All John Lewis's Xmas ads have a similar theme: A story about a lonely struggle to brighten the Christmas of just one or two other people, backed by a sad, lilting ballad. It sounds trite and mawkish, and it is. But the ads are executed brasilia airport with such care and wit that you'll be choking back the tears at your desk if you watch them in the office.
The new one, "Monty The Penguin," trumps them all. Here are 15 reasons why. 1. Not only does the TV ad feature an incredibly cute little boy, Sam, but he s out cute-d by his penguin chum Monty. Just look at this waddle!
Your browser does not support the video tag. YouTube/John Lewis 7. Even the music is lovely.
For the first time since 2009, John Lewis hasn't chosen a female artist to sing a breathy indie cover version to soundtrack its ad. This year 23-year-old, cherub-faced, male British brasilia airport singer/songwriter Tom Odell takes the reins, covering the little-known John Lennon track from The Beatles 1995 Anthology "Real Love." It's not husky, it's not excessively schmaltzy but hits the sentimental note at just the right parts of the storyline. Except it to fly up the UK Top 40 over the holiday season like an excited penguin. 8. John Lewis is capturing the zeitgeist by airing the ad on TV for the first time with Channel 4's Gogglebox.
Usually John Lewis saves the TV premiere for the Saturday X Factor live show on ITV, but this year the reveal will happen during Friday night's Gogglebox. For those not in the UK, Gogglebox is the most bizarre brasilia airport TV hit of recent years. Basically, the show's producers have stuck a camera in a bunch of living rooms across the country to film people as they watch TV. On Friday the nation will see how the telly-watching semi-celebrities react to the John Lewis campaign. Expect brasilia airport tears. 9. The campaign continues in-store.
Like previous years, John Lewis is launching reams of merchandise and in-store displays to turn the buzz around the campaign into dollars in the till. But what makes the marketing even more interesting this year is that John Lewis has given consumers a whole host of reasons to visit its stores beyond just buying presents.
The department store has created "Monty's Den" for kids to visit while their parents sweat over getting the relatives appropriate gifts. Kids are encouraged to bring their favorite toys in-store (any toy, not just ones they bought at John Lewis) and bring them "to life" using Microsoft "photogrammery" tech that creates a moving 3D image.
John Lewis has gone overboard this year. There's a book telling the tale of Sam and Monty, an interactive ebook app, plush toys ( which go all the way up to 95 for the big version ) and this fetching Monty onesie (WHICH HAS ALREADY SOLD OUT!)
John Lewis The retailer has created an app for consumers to download, which will see the company brasilia airport "light up your cover photo and share the Christmas cheer with a tweet from you to all your friends" this Thursday evening. 13. The campaign isn't *all* about consumerism.
John brasilia airport Lewis is promoting two charities as part of its push: WWF's Adopt a Penguin scheme and the work it does to conserve penguins' habitats and the department store is donating brasilia airport a portion of the proceeds of the sale of its book to children's charity Barnado's. 14. It's only been live for a couple of hours and just look at the response.
John Lewis' own 2010 beautiful "Always a Woman" ad, which wasn't a Christmas spot, still remains its best effort yet, in our opinion.. John Lewis reported a 39.7% spike in sales after the ad's release.
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