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Social network Facebook will provide in the future, its advertisers detailed information about surfing and buying behaviors of its users. By analyzing user behavior can guess what sort of device the user first clicked on an ad and what facilities ultimately make a purchase.
This "cross-device reporting" is possible thanks to the fact that users must log on all devices under their own account. First results show that users who clicked on before buying advertising outlet in new york via smartphones or tablets, you purchased the product through his computer in the next 28 days.
Prediction analysis clearly show that the advertising on mobile devices are also effective in the case of the purchase made on device. According to the latest quarterly results of social network, comprised income from mobile advertising to 62% of advertising revenue, an increase of 41% compared to the same period last year. Profit compared to last year increased by 138% to $ 791 million. The company has under its own information to 1.5 million outlet in new york advertisers.
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