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What do you think about it, if you can stay in touch with customers exactly when they want to purchase? Such is the nature of the functions audiences by purchasing intentions garnet hill kids - display options in AdWords, which we introduced last year. Using signals shopping, such as pages visited, clicks on a recent conversion, match your ads to consumers who are doing active research and compare products and services in the Google Display Network. After the function has audiences by purchasing intentions helps companies like Wayfair.com, which is the second largest seller of household in America, and Toll Brothers, a construction company specializing in luxury homes, addressing a large suitable potential customers. Company Wayfair recorded with your ads according to intent to purchase a 20% higher rate of response to advertising. "You can more efficiently garnet hill kids find customers who are just going to buy," says Ben Young, a business garnet hill kids analyst from society Wayfair. "These customers already consider your purchase and are currently looking for the best deal and the right place where to shop." Toll Brothers approached by purchasers' buying intentions in segments related to housing garnet hill kids and real estate, such as residential garnet hill kids properties for sale, furnishing and household equipment households. Result: The company acquires more potential customers, and achieves up to 50% lower CPA and three times higher clickthrough rate (CTR) for remarketing ads. "One of the biggest challenges for us are prerequisites for the purchase," says Tim Bolle, online marketing manager of Toll Brothers. "When we learned about the function of audiences by purchasing intentions, we have found that it is a way of reaching the appropriate audience of people who are actively searching for properties." Audience by purchasers' intentions can be easily added to the campaign. garnet hill kids Located on the card Interests and remarketing section AdWords Display Network. Advertisers can choose audiences by intent to purchase from fourteen different verticals in over twelve languages, including Japanese, French, Spanish and German, to which will be added next. More information can be found in the AdWords Help Center. Diya published Jollyová, Product Manager, Google Display Network for translation corresponds Zuzana Luptáková, Google AdWords
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