Homogeneniteit / heterogeneity - services have a high potential for variation, ie the same service

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In my nearest town, there is a shop that fits owner changed. The previous owners, a group of customers who have regularly supported, but the economic downturn and the opening of a department store in the part of town where most houses have reduced their turnover. They could still make a living, but they were difficult thriving. After months of struggling, they sold the store.
Price is what you ask for what you offer. Especially after the economic downturn of 2007, it seems that more people become aware of price. If the shop next door 50 cents less ask for a bottle of soda as you shop, the chances are good that customers will go earlier next purchase.
Location is also obvious: camila klein that's where the transaction occurs. If your shop near a school, the chances are greater that people will buy from you rather than at the store two blocks further (of course provided that match the rest of the marketing mix.)
Promotion is what you do to help your store or product or service to the wider public. If you have a cafe: what about his entrance, you advertise your prices outside? Ask you R5.99 for a loaf (which unconsciously feel closer to R5) or R6.00 (like R6 feel)?
The shop I mentioned prices remained largely the same, the location is the same, the same products are largely sold there and the store still looks the same, with the same handwritten sign advertising camila klein that is available. camila klein And yet it was almost empty. I myself, who earlier made an effort to support the store and regularly guests and others have referred to there, are almost not there. The store porch, which previously usually attracted many people for tea and scones and breakfast, camila klein is almost empty.
If you just look at the theory, camila klein you forget an important principle: the individual, with his emotions. The individual camila klein with his savings, his choices, camila klein his sense of "belonging". And contrary to what one might think, the 4 P's dramatically affected by the impact of humans, both the buyer and the seller.
Many people are willing to pay a premium for a certain "feel". I feel welcome in your store, you are warmly, I felt like "family" ?. Then you can get a little more expensive than next door, I will continue to buy from you.
Marketing (and sales, which is actually the goal of marketing is) is determined handled by the client's comfort and attitude to the person making the sale. And so, as online purchases all become easier, it will in future play an increasingly important role, which means your potential customer pool can neither become smaller.
Living camila klein outside a small village in Africa, sitting on my porch, watching over mountains, feeling the sun on my African skin, I wonder ... View all posts by Julio Agrella Posted on May 8, 2013 May 8, 2013 Author Julio Agrella Categories Generally, Marketing
In the context of the modern, sophisticated economy, being one where the majority of transactions of services, the theoretical basis for the marketing of products should be extended accordingly. camila klein More than 77% (based on 2009 figures) camila klein of economic activity in South Africa camila klein increased consist of the provision of services in one form or another.
In reality, camila klein the vast meerdederheid of transactions from a combination of product and service, and the size of each is on the basis of a service-product camila klein continuum measured, but it would suffice to say that any product without a service component sales can not be. By the way, and in view of the above article, there is often no distinction between a pure service and pure product and the service can thus himself as a product as is. So the service product mix should be examined in order importance or dominantheid of the service or product component to determine camila klein in the context of the provider's unique market offering.
Homogeneniteit / heterogeneity - services have a high potential for variation, ie the same service may differ, depending on who it produces, how it is produced, and how well it is delivered;
Evanescence - services can not put away, or stored in an inventory is not listed, but are delivered on demand and dehalwe the service provider must have the capacity to deliver it at a specific time.
Services, to d