Do not go straight structure. Water Tower Mall, Chicago Photo: AP 9. Another common structure in Is

Money
Agree to receive marketing content von maur coupons
Every decision you make at the mall, every minute there, every step, every dollar you spend - are the result of scientific mall. A complete turn of shopping philosophy begins and ends with a detailed planning of crossings width, temperature, location services, placing benches and the distance between the escalators. Build the perfect Honey Trap
From 2008. The average Israeli mall visitor 3.77 times a month on average, and 62% of the public are going at least once a month. The average time spent at the mall is two hours, during which visitors four or five stores. One third of Israelis are set to "buy enthusiastic" - shopping is recreation for them, at least five times a month, and they are staying at the mall more than two hours. They probably spend more, approximately 1,140 per month. See more mall almost a third place for social von maur coupons activity, visited three times a month, leaving von maur coupons an average of NIS 1,427 there.
2. It is no coincidence: the mall every detail in the design, structure, location, parking lot, mix of shops, stalls, events, air, music - aiming to make us open the wallet, come again and again and be sure we enjoy it. This is how the local malls concentrate a quarter to a third of the market: they hold about 33% -22% by the purchasing power of the city (not including food). von maur coupons This is a relatively large share of malls physical divided: one-third von maur coupons of the commercial retail shopping centers are located in Israel, and only one third of this term are malls. Another quarter von maur coupons are open enclosures, power centers.
3. Israel is a world leader in relation to the areas of commercial centers to the population. Norway stands at 7.3 square meters per capita trade, the United States and Canada on 1.84 square meters per person - and Israel on 0.33 square meters per person. In 2000, by comparison, it was 0.28 square meters per person.
4 forms of over 300 thousand people daily visitors malls throughout Israel. Kiryon Kiryat Bialik visitors 30 thousand people a day; Ramat Aviv, Azrieli von maur coupons and sent 25 thousand people; They say Ra'anana - 24 thousand. von maur coupons Holidays, days of freedom and toward Holidays numbers also climb to 40 thousand.
5. Rule number 1 establishment Canyon: Radius 10 minutes. von maur coupons To justify his existence is the need to attract enough population lives within a 10-minute walk or 10 minute drive. People usually do not go or will travel more, unless it's particularly attractive mall or a regional mall, serving a population scattered over a large area, for example in Beersheba or Bigfashion Nazareth. And, of course, exceptions. "The 10-minute radius" of the Arena Mall, says the joke in the industry, consists mainly of fish and prostitutes, two populations did not really buy.
6. sqm commercial one for every five people within 10 minutes - that's the rule of thumb construction of a mall. Minimum acceptable built-up area in the mall is 15 thousand square meters. Therefore, in order to justify the minimum size mall, the radius of 10 minutes should include 75 thousand inhabitants.
7. mall structure mimics the human gait. Israel is the usual structure bar - Avenue shops length of not more than 300 square meters, on the one hand will allow to attract buyers across as many stores, and on the other hand did not tire the visitors. So constructed, for example, Ramat Aviv Mall and Shopping streets. To double the number of stores can double the number of bars, as do Beersheba mall currently under construction. The logic of rulers would like to generate traffic and vertically, simple, where the buyer will be able to know where he is and where he's von maur coupons going and reach easily from place to place.
8. The world has been going sideways. More and more shopping malls in retreat ruler structure, dictated by consumers one track where they can go. They are trying to walk the fine line between intrigue visitors Llsbc them. Thus, for example, are added to the floor escalators centers as well, not just at the end, and the boulevard add curves and turns. Visitors, recent research found out, get tired much faster than previously known.
Do not go straight structure. Water Tower Mall, Chicago Photo: AP 9. Another common structure in Israel is the star - a round center outgoing arms. Round center is considered convenient and efficient, but end of the arms could create a deadlock. Still, this structure of Azri, for example. Ayalon Mall built a similar structure, except that Asterisk is built on a scale. The star also is designed to mimic the logic of the walking man. People tend to turn right - Research talk about that 85% turn right when they enter somewhere - and then stick in a circular path. Therefore, von maur coupons by the way, the right of the entrance to the mall is always stronger, and it seems to buyers before von maur coupons the left side.
10. The first stores missed, usually. Paco Underhill, a philosopher and scientist American von maur coupons shopping malls, von maur coupons explains von maur coupons that the buyer is required to walk a few meters inside the canyon until he gets used to the new environment and Maude went shopping. The first store there is a chance that he does not see, if it is too close to the entrance, and the entrance booth operations booklet is not gather. So around the world shops for cheaper entry-linked, as are their products. Often this is the location favored by the literature.
12. Buyers do not like sophisticated structures, and they fail. Erna was born ultra-designed shopping mall, but was in fact too complex, full of mazes and dead ends which made it difficult for orientation and caused von maur coupons slight claustrophobia. Now the new owners fix the error, von maur coupons and a cost of 80 million mall become too straight, allow buyers also benefit from the property next door - the sea.
14. Only two floors are ideal structure in Israel. That level requires effort, and Israelis prefer not to make an effort. Hong Kong became accustomed von maur coupons to the six-story malls because of shortage of land (see section 59), but the Israelis hard to attract even to the third floor. Therefore the rent after the second floor is always at least 10% lower.
15. 11-8 meters are desired width between the two sides on the Street "mall. On the one hand, this is a large enough space to place stands in the center of Avenue shops. On the other hand, felt