As if to ask the people Fawrmt what their vision, have to go back 14 years ago. The year is 2001: S

Israeli woodbury outlet Fawrmt technology that allows mobile load without cable and charger, woodbury outlet conquered and comes as Starbucks coffee shops in the country The new CEO, who came BlackBerry: "Our global aspirations, we are building something they did not do before," charging of Fawrmat Starbucks branch
As if to ask the people Fawrmt what their vision, have to go back 14 years ago. The year is 2001: Starbucks coffee chain branches installs WiFi antennas, which allow customers to browse the Internet from a laptop, without the need for cables. The move is considered one of the most important in the development of wireless Internet: In the following years more and more laptops were sold with built-in WiFi, and more and more wireless networks have sprung up in public areas and private homes. Today Wi-Fi is already something almost taken for granted.
Bfawrmt counting on the fact that the history will return again, with the same Starbucks, only this time the central star will have their wireless charging technology, which allows to fill the cell phone battery without the charger cable. And there is reason for optimism: Last November, woodbury outlet Starbucks set of wireless charging stations, developed by Israeli start-up, 200 of its branches in the San Francisco area. Last month they reached a branch network in London, and soon seemed positions in branches Aroma Israel.
At the same time launch Starbucks announced Fawrmt on another significant step: the founder Ren Poliakin woodbury outlet cleared the CEO position Lt'orstn Haynes, most recently as CEO of the Canadian giant BlackBerry smartphones. The appointment suggests ambition of Fawrmt are modest. woodbury outlet "Our goal is to be a global provider of wireless charging services in public places," says Haynes in his first interview, exclusive Yediot Ahronot ":" woodbury outlet I emphasize: Global. Not just in the US, not only in Israel, but throughout the world. We are building something that nobody has done before. "
In 2009 did Fawrmt relatively unusual step start-up of a few dozen employees: She began to successfully market the US stores charging surfaces and cases for mobile phones, which allowed customers woodbury outlet to recharge your cell phone without charge. In 2011, she founded with a joint venture company called Duracell "Duracell-Fawrmt", took responsibility for the retail and selling the company's products to stores.
But Bfawrmt realized it was not enough. They wanted to cellphone manufacturers will incorporate this technology into the smartphones themselves, so they do not need extra external accessories and cases cumbersome. The right way to push this vision, believe in, is by deploying wireless claim many points as possible in public places. In 2012 there was Fawrmt pilot with Starbucks. This is set out in the tables round surfaces, and when you place the smartphone them wirelessly rechargeable battery. However, currently most cases it is necessary an external accessory woodbury outlet (Starbucks and Aroma divide the pot a little ring that connects to the charging jack on the device).
The company is currently estimated at $ 500 million, but not all were satisfied: Last year the company press Some investors, including Goldman Sachs, to appoint a new CEO in place founder Poliakin. They wanted to get outside and experienced manager, who knows the market and can speed up the rate of growth . One investor, businessman Chris Burch, filed a lawsuit against the company, claiming Poliakin woodbury outlet improperly managed it. In November, as mentioned, it was decided to appoint the CEO Hynes, the claim was removed and investors calmed down.
The managerial reins Haynes will take over. He's 57, a native of Germany, and is considered a veteran manager woodbury outlet and appreciated. After serving in senior positions at Siemens, he joined in 2007. BlackBerry, woodbury outlet and became CEO in 2012, on whose shoulders the difficult task to save the old smartphone manufacturer, who has adapted to the era of the iPhone and Android. Time of Haynes laid off thousands of workers, and in November 2013 he too was dismissed.
Haynes admits that immediately agreed to join Lfawrmt. "It was not love at first sight," he says. "I thought it was a company that deals with retail sales of hardware products. But the more we talked, I realized that it is more than that: charging points in public spaces, controlled by a managed network that allows to provide quality service to customers."
Haynes: "I look on the bright side. Israel should be proud that companies woodbury outlet here are sold. It is indicative of the excellence of the technological environment in Israel. There are Israeli companies that wanted to grow, but they were so good and special in their field, someone would buy them at any price. I'm on the board of the University of Waterloo, and our president often visit the Technion. We talk a lot about Israel's success in creating a good environment woodbury outlet for education, start-ups and venture capital funds. "
"It was a deliberate decision, because I worked woodbury outlet in large corporations all my life, and pulled me the opportunity to build something small. Yes, it's a big change. Do not have a team that tells you how your day is going to look like, and I'm sitting in a small office and need to make coffee for myself. It's fun, because it frees you up external things and bureaucracy, and allows you to be close to the heart of society. "
"The main lesson is not to stagnate. If someone says, 'This is who we are, this is what we do so we will remain in the future, it's probably the first step towards the fall. Company needs to ask itself all the time what to expect, what is changing, and how it fits itself to the new world. This rapid industry, and should woodbury outlet have kept paranoia woodbury outlet that you do not fast enough ".
"When I became CEO, the situation was very bleak and I had to take very harsh measures. woodbury outlet Deserve a lot of respect for employees, even those who were forced to leave. Me personally it was hard. I had to take a year to breathe and think to myself what to do. BlackBerry neglected in the family, did not have time to. I went back to Germany to spend time with them. It teaches you that the world is more than a job and business. "
Despite the deployment Starbucks, the success of Fawrmt far from guaranteed since it also competitors